Experience
INNOCEAN USA
2022 – Present
Freelance Creative
_Develop & execute vehicle launches, Search Inventory redesign, and maintenance for HyundaiUSA.com
_Collaborating with UX researchers, UX architect, Strategy, and Analytics to develop Digital creative for brand platforms and vehicle launches at scale
_Proactively communicate and drive multiple, simultaneous sustaining digital campaign efforts, from inception to completion
_Partner with Senior Digital Program Manager to ensure timeline is achievable and plan for the steps necessary to complete the project
_Present design concepts to internal teams and clients
GARAGE TEAM MAZDA
2022
ACD / Art Director
_Supporting the Creative Director with the development of concepts, strategies, and client presentations
_Managing and supervising multiple projects and teams
_Directing the design and development of creative materials
_Ensuring brand identity and message consistency across channels
_Groom and mentor junior designers into Art Directors
_Provided training and onboarding for existing employees transitioning into digital
2011 – 2022
Senior Art Director
_Develop & execute digital creative for MazdaUSA.com, Online media, and Social
_Collaborating with UX researchers, UX architect, Strategy, and Analytics to develop Digital creative for brand platforms and vehicle launches at scale
_Proactively communicate and drive multiple, simultaneous sustaining digital campaign efforts, from inception to completion
_Partner with Senior Digital Program Manager to ensure timeline is achievable and plan for the steps necessary to complete the project
_Present design concepts to internal teams and clients
_Review and approve design work developed by junior creative team
_Organising and selecting Photographers, CG artists, Models, and any props necessary for project production and asset creation
2010 – 2011
Art Director
_Develop & execute all CRM data driven initiatives (emails and direct mail)
_Launched new responsive design email templates, implemented a “mobile-first” experience, all while adhering to the brand standards
_Brochure (art directed layout, asset creation, and QC at presschecks)
_Working with retouchers to ensure all asset production is on brand
TBWA/CHIAT/LA
2008 – 2010
Junior Art Director
_Provided support for all existing CRM initiatives consisting emails and direct mail (Clients: Nissan and Infiniti)
_Contributed concepts and idealations for new business pitches
Education
_The Bookshop
_California State Polytechnic University-Pomona // BFA, Graphic Design