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The MX-5 RF Coffee Table Book

As a part of the launch efforts of the MX-5 RF, we created a special direct mail piece worthy of being enjoyed as a coffee table book for the enthusiasts. Inside, are stories from the car designers and engineers of how the MX-5 Retractable Fastback came to be. And just like the makings of the MX-5 RF, the book was crafted to evoke a sense of artistry, printed perfect bound on uncoated sheets and sized appropriately for a grand appearance.


Role: Art Director

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