As a part of the launch efforts of the MX-5 RF, we created a special direct mail piece worthy of being enjoyed as a coffee table book for the enthusiasts. Inside, are stories from the car designers and engineers of how the MX-5 Retractable Fastback came to be. And just like the makings of the MX-5 RF, the book was crafted to evoke a sense of artistry, printed perfect bound on uncoated sheets and sized appropriately for a grand appearance.

 

Role: Art Director