Mazda CX-9 - Facebook Instant Experiences
Utilizing Facebook’s Instant Experiences Ad unit, we developed a deep dive experience for the launch of the Mazda CX-9. This unit was special as we created a 3-in-1 unit. With UX combined with Art Direction we were able to create a concise story line and seamless user experience. We used swipe through carousels and tilt to pan to keep the consumers engaged. The unit was such a success, the client ran it multiple times throughout the year.
Role: Art Director, UX
We also created a couple of cinemagraphs to help illustrate the main features of the Mazda CX-9. We loved the magic it brought into the still photography.
Videos were utilized in Facebook’s Carousel unit to demonstrate the safety feature for Mazda CX-9.
Facebook Photo Link Post
And curated content for Facebook’s Photo Link posts.
And also curated content for posts in Instagram.