Working closely with our partners at Exponential, we created interactive templates utilizing videos to enhance the user experience. Driven by results from analytics, we refine our templates by refining content, design elements, and UI/UX functionality to gain better results with the target audience.

 

According to Exponential’s performance data, Mazda’s VDX units out-performed other OEM’s benchmark in every category (engagement rate, average time spent and click-through rate).

 

Role: Art Director